5. How to innovate, and within which entity?
Organizing innovation as a project requires the company to set up an innovation unit with dedicated resources:
human resources whose profile depends mainly on the nature of the project (engineers, experts, designers, buyers, marketing experts, etc., project managers);
appropriate technical resources (CAD, calculation resources, prototyping resources, laboratories, etc.) ;
-
access to resources outside the company :
subcontracting,
partnerships with academic laboratories,
suppliers,
etc.
These resources work in project teams, according to classic QCD objectives:
- ...
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How to innovate, and within which entity?
Communicating innovation
Bibliography
Also in our database
Bibliography
The bibliography on this subject is extremely abundant, and deals in a uniform manner with the subjects covered in this data sheet. For this reason, only the most recent and important works will be cited.
Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne (INSEAD, Fontainebleau, France), Harvard Business School Press.
Kim and Mauborgne propose...
Downloadable tools
ToolHow to use the Kano diagram (Tool ...
Internet resources
The Direction générale des entreprises' document on innovation: https://www.entreprises.gouv.fr/fr/la-direction-generale-des-entreprises-dge )
On communication for the launch of a new product and/or service:
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