3. Positioning innovation in relation to research
Innovation is the result of an activity known as research and development (R&D). More precisely, R applies to the search for innovation, while D concerns the applications of the results of this research, to the extent that, in corporate organization, R teams are increasingly dissociated from D teams.
The figure below shows the sequence of the two activities, which differ in nature. The figure is based on typical R&D project planning as found in books on project management, and highlights the essential link between :
R projects, and their exploratory nature,
and
D projects, whose purpose is to prepare for production.
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Positioning innovation in relation to research
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Bibliography
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Bibliography
The bibliography on this subject is extremely abundant, and deals in a uniform manner with the subjects covered in this data sheet. For this reason, only the most recent and important works will be cited.
Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne (INSEAD, Fontainebleau, France), Harvard Business School Press.
Kim and Mauborgne propose...
Downloadable tools
ToolHow to use the Kano diagram (Tool ...
Internet resources
The Direction générale des entreprises' document on innovation: https://www.entreprises.gouv.fr/fr/la-direction-generale-des-entreprises-dge )
On communication for the launch of a new product and/or service:
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