2. Who innovates, and in what context?
A company is an entity that transforms purchased products and/or services (in accounting terms: incorporated purchases) to sell products and/or services (in accounting terms: sales).
The economic counterpart of this transformation is value.
For more details on the concept of value, see the fact sheet "The economic performance of a project through direct added value (DAV)"
The company faces competition for its products and/or services...
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Who innovates, and in what context?
Positioning innovation in relation to research
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