6. Communicating innovation
You need to communicate the results of innovation to turn them into business success factors.
6.1 Communication within the company.
The roadmaps, and the innovation projects that form part of them, are validated by General Management and the various functional (marketing, sales, finance, etc.) and operational (production, etc.) departments.
The purpose of project reviews, especially those that bring projects to a close, is precisely to provide the various departments with a brief for implementing application projects.
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Communicating innovation
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Bibliography
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Bibliography
The bibliography on this subject is extremely abundant, and deals in a uniform manner with the subjects covered in this data sheet. For this reason, only the most recent and important works will be cited.
Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne (INSEAD, Fontainebleau, France), Harvard Business School Press.
Kim and Mauborgne propose...
Downloadable tools
ToolHow to use the Kano diagram (Tool ...
Internet resources
The Direction générale des entreprises' document on innovation: https://www.entreprises.gouv.fr/fr/la-direction-generale-des-entreprises-dge )
On communication for the launch of a new product and/or service:
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