1. Ensuring and developing competitiveness through innovation

Since the end of the "Thirty Glorious Years" and the onset of globalization, everyone involved in the economy knows that the only way for companies to survive is through innovation, to the extent that public authorities in all industrialized countries provide financial support for innovative companies, the only ones capable of creating and safeguarding jobs. For example, the European Union is pursuing an industrial policy based on innovation http://europa.eu/pol/pdf/flipbook/fr/enterprise_fr.pdf .

It should be noted that the following elements, which are based on high-level marketing concepts, are applicable, provided, of course, that they are adapted to the size of the company:

• large companies: at...