1. Ensuring and developing competitiveness through innovation
Since the end of the "Thirty Glorious Years" and the onset of globalization, everyone involved in the economy knows that the only way for companies to survive is through innovation, to the extent that public authorities in all industrialized countries provide financial support for innovative companies, the only ones capable of creating and safeguarding jobs. For example, the European Union is pursuing an industrial policy based on innovation http://europa.eu/pol/pdf/flipbook/fr/enterprise_fr.pdf .
It should be noted that the following elements, which are based on high-level marketing concepts, are applicable, provided, of course, that they are adapted to the size of the company:
large companies: at...
The Ultimate Scientific and Technical Reference
This article is included in
Design and engineering management
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Ensuring and developing competitiveness through innovation
Who innovates, and in what context?
Bibliography
Also in our database
Bibliography
The bibliography on this subject is extremely abundant, and deals in a uniform manner with the subjects covered in this data sheet. For this reason, only the most recent and important works will be cited.
Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne (INSEAD, Fontainebleau, France), Harvard Business School Press.
Kim and Mauborgne propose...
Downloadable tools
ToolHow to use the Kano diagram (Tool ...
Internet resources
The Direction générale des entreprises' document on innovation: https://www.entreprises.gouv.fr/fr/la-direction-generale-des-entreprises-dge )
On communication for the launch of a new product and/or service:
The Ultimate Scientific and Technical Reference
