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Practical sheet | REF: FIC1869 V1

Identify your positioning and the challenges of the pitch

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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    9. Mistakes to avoid

    9.1 Don't neglect the upstream phase

    Don't start your pitch without clarifying who you're talking to, why you're talking to them and what you expect in return. Don't settle for a standard message. Don't assume that the person you're talking to already knows about your project. And above all, don't multiply the information if you haven't identified a central message.

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