1. Defining the pitch framework

1.1 Clarifying the pitch context

A pitch never takes place in a vacuum. It's always part of a particular environment, with its own constraints of time, format and expectations.

The content, tone and structure of a pitch vary considerably depending on how it is delivered:

• during an innovation competition;

• in response to a call for tenders ;

• at an internal strategy meeting;

• in front of a prospect or customer;

• on an exhibition stand.

Clarifying the context means anticipating the implicit rules of the game: duration, formalism, authorized media,...