10. Frequently asked questions

What's the first thing to prepare when building a pitch?

Context. Ask yourself what you're doing, what the format is, who will be there and what they can expect. A good understanding of the context determines everything that follows.

Do I need to adapt my pitch to each target?

Yes, absolutely. An investor expects different things from a customer or a partner. Identify their criteria, their disincentives, and adapt your vocabulary and message accordingly.