2. Identify and understand your targets

2.1 In-depth target mapping

Before building your pitch, it's essential to map out the types of people you're going to talk to. There are generally several profiles of interlocutors in a pitch context, each with their own priorities, language and expectations. It's useful to classify these profiles according to their level of influence and interest. You can then adapt your message according to their position.

Here's a simplified matrix to visualize the different types of audience according to their influence and interest.