5. Develop and implement design rules (Kansei: Shape, Color, Texture)
Once the data has been analyzed, it is necessary to establish a relationship between consumer perception according to Kansei characteristics (semantic, sensory, emotional – SSE) and product attributes (shape, color, texture). Depending on the need, rules can be established holistically or separately for each attribute. If the analysis is carried out separately for each attribute, it is necessary to neutralize the effect of the other attributes during the analysis. For example, to perform an analysis on the shape attribute, it's best to use shades of gray and a scale that emphasizes shape more than texture. In general, brand references such as logos are also neutralized, so that the evaluation focuses precisely on the product.
5.1 Shape characterization
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Develop and implement design rules (Kansei: Shape, Color, Texture)
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BOUCHARD C., MANTELET F., AOUSSAT A., SOLVES C., GONZALEZ J. C., PEARCE K., COLEMAN S. (2009), A European emotional investigation in the field of shoes design , International Journal of Product Development, Volume 7, Issue 1-2, 2009, pp. 3-27
PLUTCHIK R., The nature of emotions , America, Scientist, Volume 89, 2001, July-August
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In the "search" box, enter the word Kansei and launch the query. The article presents an exhibition devoted to Japanese design organized in 2008 by the Arts Décoratifs to illustrate the quality and innovation of contemporary Japanese design. Kansei or sensibility here refers to "a sense of hospitality, a vision of nature nourished by...
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