3. Communicating and coordinating

To communicate with your various contacts, establish clear and reliable communication channels to disseminate information and instructions to stakeholders. Use all available means, such as social media, press releases and alert systems.

Have pre-written press release templates ready so that you can send them out quickly with solid, well-documented arguments.

Ensure external coordination, in particular by controlling the information transmitted to external parties, in order to maintain the image of a controlled crisis.