3. Criteria for assessing your position as an innovator in the value chain

As a result, the scope of innovation we consider ranges from the definition of a company's strategy to its ability to measure its effectiveness in this field. An innovative company is not innovative by chance, and we can identify the major criteria that support its position as an innovator:

• This way of thinking about innovation, particularly breakthrough innovation, is reflected in a clearly defined strategy. This vision of the innovative company is reflected in the way we decide on major areas of innovation, manage major projects and evaluate their performance.

• Being an innovator means being clearly aware of the importance of innovation, and ensuring that every innovation creates value, especially economic value, for the company and the customer.

• Being an innovative company...