4. Our advice

If your company takes into account the six main criteria listed in step 3, it already has a real capacity to innovate. Being an innovative company means thinking about innovation in a multidimensional way, i.e. not limiting itself to improving the technical performance of its products, but accepting to explore opportunities for creating value, building new partnerships, mobilizing the whole company and the partners in its ecosystem, and going so far as to co-innovate rather than innovate alone in its own field.