4. Synthesize and organize competitor information
To summarize and organize the information gathered on competitors, you can :
create a "profile" sheet for each competitor (workforce, strategy, product, market, etc.);
draw up a retrospective table of the competitor's activity (growth, decline);
map the manager's networks (mandates, representation, etc.). In this case, we use the mind mapping technique;
create a graph of figures (sales, export share, investments).
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Synthesize and organize competitor information
Formalize stakeholder mapping
Bibliography
Deladrière J.-L., Le Bihan F., Mongin P., Rebaud D., Organisez vos idées avec le Mind Mapping , Dunod, 2nd edition, 2009
Mongin P., Tognini F., Petit manuel d'intelligence économique au quotidien , Dunod, 2006
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