Practical sheet | REF: FIC1853 V1

Mastering the dynamics of crisis information and communication

Authors: Pierre MONGIN, Laurent DELHALLE

Publication date: January 10, 2025 | Lire en français

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1. Anticipate: the future can't be predicted, it has to be prepared for.

The anticipation audit enables you to prepare the best possible communication choices for each scenario. It is also possible to set up analysis grids [FIC 1846] , which rank each risk by risk. The crisis may never happen, but it's vital that these risks are addressed and prepared for.

Before a crisis strikes, we need to anticipate, reflect and plan ahead, by identifying, inventorying, prioritizing and weighting risks. What are the endogenous risks (technological, commercial, economic, financial, social, managerial, etc.) and exogenous risks (linked to regulations,...

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Anticipate: the future can't be predicted, it has to be prepared for.