4. Maintaining a strategy of small steps

Until now, you've developed your business using the technique of small steps. You've constantly listened to customer feedback, to weak signals, and immediately corrected your product to ensure complete satisfaction. You need to keep up this pressure, which creates a tension between high performance expectations and managing the uncertainty associated with exploration.

Despite the pressures likely to be exerted on the new entity, it will have to resist project management-type methods which, while they have proved their worth in operations, are not suited to exploration. And while you're accelerating, you're still exploring...