1. Taking steps to preserve your budding DNA

The first mistake is to drop newborns into the big group too quickly. By doing so, they are absorbed, so loved that they are suffocated.

Among all the temptations of the large group towards new start-ups, the most common are :

• application of existing business unit rules for optimization purposes;

• use of the Group's "superb" tools, so as not to reinvent the wheel;

• drawing on the commercial resources of the large group, considered to be available for growth;

• the perceived beneficial use of the brand (and its image) of the large group.