4. Rebalancing and innovation opportunities

Innovation opportunities arise from the intersection of these two usage analyses (observation of usage sequences and identification of machine vs. operator logics) with the company's strategy. However, at this stage, the focus is on innovation opportunities, not the means to achieve them. These innovation spaces are described, even qualified; they should make it possible to approach creativity in a more precise way. It would therefore be inappropriate to rule out any particular working hypothesis at this stage. Relevance screening should be carried out at the end of the creativity sessions.

Consider all these data as major entry points for the search for innovative concepts (during a creativity session