1. Observation protocol

A process of innovation through use must place the human factor at the heart of its thinking. As a result, many of the "givens" inherent in product-centered design - function/performance - need to be reconsidered.

Let's take up Steve Jobs' phrase: "It's not what the machine can do, but what people can do with it", to realize the paradigm shift we need to make.

How can we shift the balance from machine logic to usage logic?