1. Observation protocol
A process of innovation through use must place the human factor at the heart of its thinking. As a result, many of the "givens" inherent in product-centered design - function/performance - need to be reconsidered.
Let's take up Steve Jobs' phrase: "It's not what the machine can do, but what people can do with it", to realize the paradigm shift we need to make.
How can we shift the balance from machine logic to usage logic?
1.1 You must observe customers
Years of product-centric design have imposed on us a logic of use that we have accepted despite the constraints it represented. As these "constraints" have been accepted by all, they are no longer consciously expressed. They cannot therefore be identified...
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Observation protocol
Modeling and deciphering usage sequences
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