4. Generate eco-innovative ideas and concepts
For the eco-ideation phase, we recommend using the 8 axes of the Brezet wheel, devoting 5 minutes to each axis.
Each participant individually proposes as many ideas, concepts or solutions related to the axis on as many Post-It® notes. For each axis, you can project the associated creativity boosters, which can be found in the table "The 8 axes of the Brezet wheel with associated creativity boosters".
At the end of each axis, the facilitator collects the Post-It® notes, launches the next axis, and begins grouping similar ideas, concepts and solutions to facilitate the next eco-selection phase. One tip is to prepare 8 different types of Post-It® in advance, corresponding to the 8 axes of the Brezet wheel, to make it easier for you to collate the data.
This eco-ideation phase lasts a total of 45 minutes, taking into...
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Generate eco-innovative ideas and concepts
Assessing and selecting clusters of eco-innovative ideas
Bibliography
Saidani M., Cluzel F., Leroy Y. and Auclaire, A., Time-efficient eco-innovation workshop process in complex systems industries. In: Proceedings of international design conference, Design 2016; Dubrovnik, Croatia, 2016.
Vallet F. and Tyl B., A framework to evaluate eco-innovative concepts, 2019, 16th S-mart/AIP-PRIMECA national symposium.
Vallet F. and Tyl B., Implementation...
ToolReference standards
ISO 14006:2020, Environmental management systems – Guidelines for integrating eco-design – Published (Edition 2, 2020)
Websites
Official source of the European Commission, giving more information on the Green Pact for Europe, mentioned at the beginning of the sheet as a political context and motivation to undertake an eco-innovation approach within your company.
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