4. Generate eco-innovative ideas and concepts

For the eco-ideation phase, we recommend using the 8 axes of the Brezet wheel, devoting 5 minutes to each axis.

Each participant individually proposes as many ideas, concepts or solutions related to the axis on as many Post-It® notes. For each axis, you can project the associated creativity boosters, which can be found in the table "The 8 axes of the Brezet wheel with associated creativity boosters".

At the end of each axis, the facilitator collects the Post-It® notes, launches the next axis, and begins grouping similar ideas, concepts and solutions to facilitate the next eco-selection phase. One tip is to prepare 8 different types of Post-It® in advance, corresponding to the 8 axes of the Brezet wheel, to make it easier for you to collate the data.

This eco-ideation phase lasts a total of 45 minutes, taking into...