Discovering the three fears
Why talk about crisis communication?
Practical sheet REF: FIC1839 V1
Discovering the three fears
Why talk about crisis communication?

Authors : Pierre MONGIN, Laurent DELHALLE

Publication date: October 10, 2024 | Lire en français

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3. Discovering the three fears

  • The fear of individuals who have to step outside their usual frame of reference if they want to tackle problems.

  • The fear of organizations needing to reconsider their tools, procedures and, above all, their culture.

  • Fear of complexity itself: a major failure whose effects are felt far beyond its primary zone of influence, drift when a major event occurs in an already vulnerable environment, chaos when the drift dynamic occurs in an already degraded environment.

This can happen :

  • on a technical level, with the threat of widespread network breakdown (cf. Microsoft worldwide blackout on July 17, 2024: airports at a standstill, hospitals, etc.);

  • on a social level, through the degradation...

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