Mistakes to avoid
Why talk about crisis communication?
Practical sheet REF: FIC1839 V1
Mistakes to avoid
Why talk about crisis communication?

Authors : Pierre MONGIN, Laurent DELHALLE

Publication date: October 10, 2024 | Lire en français

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6. Mistakes to avoid

6.1 Don't bury your head in the sand

Don't sit back and hope that no crisis will tarnish the reputation of your department or organization. In fact, the uncertainties surrounding certain fundamental trends (global warming, globalization, cyber-attacks...) make it difficult to play the probabilities in our favor.

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