Overview
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Jean-Luc BERSON: Systems management consultant and trainer, IRCA-certified QMS auditor
INTRODUCTION
Companies are facing the challenges of a profoundly different environment from that of recent decades. The context in which companies now operate is characterized by accelerated change, globalization of markets, and the emergence of knowledge as a key resource.
A ship without a captain, or a plane without a pilot, has little guarantee of reaching its destination. In business, too, you need a leader or a management team to set a course, a direction to follow. This person or group of people must have managerial qualities, deploy a strategy, implement planning elements, evaluate performance and be a driving force in improving results. They must also implement communication approaches, and be able to listen to their colleagues.
Let's take a practical look at the tools available to management to help them fulfill their responsibilities.
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Bibliography
Templar (R.), Les 100 règles d'or du management , Ed Marabout, 2005
Del Marmol (T.), PESTEL analysis and the Macroenvironment , 50 Minutes, July 23, 2015
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