2. Understand the context in which the company operates
Understanding the organization's context is a process. This process determines the factors influencing the company's purpose, objectives and sustainability. It takes into account internal factors such as the organization's values, culture, knowledge and performance. It also takes into account external factors such as the legal, technological, competitive, commercial, cultural, social and economic environments.
An organization's purpose can be expressed, for example, in its vision, missions, objectives and policies.
2.1 What tools or approaches are available to analyze the company's context?
The PESTEL tool (see Bibliography) is a model for analyzing an organization's context. It can be used to assess the organization through different...
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Understand the context in which the company operates
Involving stakeholders
Bibliography
Templar (R.), Les 100 règles d'or du management , Ed Marabout, 2005
Del Marmol (T.), PESTEL analysis and the Macroenvironment , 50 Minutes, July 23, 2015
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