5. Negotiate

Negotiation requires certain qualities, which can be summed up as follows.

• Reliability: a person who is true to his word and fulfills his obligations fosters trust.

• Transparency: people are preoccupied by the unknown and assume the worst when they don't know what's new; they need to be reassured.

• Competence: if you believe that a person (or a leader or an organization) is incapable of doing what is expected of them, you can't trust them.

• Sincerity, authenticity and conformity: when a leader isn't sincere or authentic, people don't believe what he or she says.

• Balance: some people claim that the needs and desires of others are not important. Either they don't really listen, or they don't sincerely respect...