3. Identify the resources available for your communication initiatives

There are many communication channels and media, even for your organization's internal audience:

• meetings or presentations, live or by videoconference ;

• internal and external e-mails ;

• instant messaging, internal or external ;

• internal and external social networks ;

• through the chain of command;

• Internet, Intranet or Extranet sites;

• in-house magazine or printed newspaper ;

• corporate video newsletters, etc.

External targets include professional, local and community magazines and websites.

In addition, you must comply with :

...