8. Mistakes to avoid
Lack of rigor under the pretext of creativity: each technique follows a rigorous process that must be respected.
Neglecting the "upstream" phase (impregnation: defining the subject) and the "downstream" phase (crystallization: selecting and developing the most promising ideas).
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Mistakes to avoid
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Bibliography
Guy Aznar, Ideas, Éditions d'Organisation
Luc de Bradandère, Les sens des idées , Le plaisir des idées , Le management des idées , La valeur des idées , Dunod
Website
www.crea-france.fr Website of the Association française des professionnels de la créativité (French Association of Creativity Professionals), with a comprehensive bibliography and practical tools available only to members of the association.
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