3. What do they bring?
Involving a group of people in the idea-generation process brings involvement, cohesion and buy-in: ideas will be implemented all the more easily if those who have to put them into practice have been involved in the creative process.
The presence of people from different backgrounds brings openness, broadens the scope of ideas, and paves the way for original ideas.
Last but not least, we mustn't overlook the attractive nature of creativity methods: the pleasure of creating together helps to improve the working atmosphere and create strong memories.
Group creativity methods are all the more effective when the people involved come from a variety of business lines and departments.
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Bibliography
Guy Aznar, Ideas, Éditions d'Organisation
Luc de Bradandère, Les sens des idées , Le plaisir des idées , Le management des idées , La valeur des idées , Dunod
Website
www.crea-france.fr Website of the Association française des professionnels de la créativité (French Association of Creativity Professionals), with a comprehensive bibliography and practical tools available only to members of the association.
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