7. Our advice
Use these techniques wisely: when you really need to stimulate the collective imagination to come up with new ideas; don't use them just "to see", or when the solution to the problem posed is obvious.
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Bibliography
Guy Aznar, Ideas, Éditions d'Organisation
Luc de Bradandère, Les sens des idées , Le plaisir des idées , Le management des idées , La valeur des idées , Dunod
Website
www.crea-france.fr Website of the Association française des professionnels de la créativité (French Association of Creativity Professionals), with a comprehensive bibliography and practical tools available only to members of the association.
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