1. What's it all about?
The aim of group creativity techniques is to produce a large number of innovative ideas in response to a given question, by mobilizing the imagination of a group of people brought together for the occasion.
The question might be: come up with ideas for new products, new services, new ways of doing things, find solutions to a problem, imagine a future situation, and so on.
In any case, the answer is not obvious, and it's necessary to think outside the box.
Group creativity techniques are based on the imaginative potential of each individual, reinforced by exchanges within the group, and make extensive use of intuition.
They involve a formalized process that sets out a precise framework, in particular for formulating the question posed (see How to pose a problem in a way that stimulates creativity?...
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What's it all about?
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Bibliography
Guy Aznar, Ideas, Éditions d'Organisation
Luc de Bradandère, Les sens des idées , Le plaisir des idées , Le management des idées , La valeur des idées , Dunod
Website
www.crea-france.fr Website of the Association française des professionnels de la créativité (French Association of Creativity Professionals), with a comprehensive bibliography and practical tools available only to members of the association.
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