5. What is the process used?
Group creativity follows a three-phase process:
impregnation: because you can't start from scratch, you need to formulate your objective precisely (how much creativity is based on poorly formulated subjects!), understand the context, and identify and appropriate the most relevant working themes (see How to formulate a problem in such a way as to stimulate creativity?
[FIC 0278]
illumination: this is the phase in which ideas emerge in the group, thanks to the creativity...
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What is the process used?
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Bibliography
Guy Aznar, Ideas, Éditions d'Organisation
Luc de Bradandère, Les sens des idées , Le plaisir des idées , Le management des idées , La valeur des idées , Dunod
Website
www.crea-france.fr Website of the Association française des professionnels de la créativité (French Association of Creativity Professionals), with a comprehensive bibliography and practical tools available only to members of the association.
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