2. Anchor needs in company and market reality
Needs analysis requires sufficient knowledge of past innovations, those of competitors, and of what already exists, to establish an inventory of real needs. This stage consists in asking detailed questions to better identify needs, desires and expectations, both inside and outside the company.
How can we visualize and share these needs in real time, using a common language for the whole team? Each participant builds his or her individual representation, then tells the others about his or her construction, using metaphors.
Start by analyzing needs based on individual constructions:
what have been our past and present innovations, successful or less successful?
what were the competition's?
Make an inventory of the needs, both...
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Anchor needs in company and market reality
Study latent needs for products and processes
Bibliography
Also in our database
Bibliography
Fein G., "Pretend Play: Creativity and Consciousness", in Görlitz D. and J. F. Wohlwill (eds), Curiosity, Imagination and Play , Hillside, NJ, Lawrence Erlbaum,1987
Furth Hans G., Piaget & Knowledge: Theoritical Foundations (2 nd ed.), University of Chicago Press, 1981
Gauntlette D.,...
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Regulations
A need is a necessity or desire experienced by a user (NF X 50-150).
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AFNOR standard
A need is a necessity or desire experienced by a user (NF X 50-150).
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