Study latent needs for products and processes
Bringing latent needs to light: the LEGO® SERIOUS PLAY® method and storytelling
Practical sheet REF: FIC0238 V1
Study latent needs for products and processes
Bringing latent needs to light: the LEGO® SERIOUS PLAY® method and storytelling

Author : Jean SEMO

Publication date: May 10, 2014 | Lire en français

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3. Study latent needs for products and processes

Identifying future needs around existing products and processes leads to innovative solutions. How can you identify these latent needs?

3.1 Explore the levers of change for existing products and processes in their environment through individual constructions

Participants' accounts of their constructions provide answers to the following questions:

  • Why does the product exist and who uses it?

  • What does the product do?

  • What could make the need evolve?

  • What could make the need disappear? Is the need sustainable?

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