Practical sheet | REF: FIC0238 V1

Bringing latent needs to light: the LEGO® SERIOUS PLAY® method and storytelling

Author: Jean SEMO

Publication date: May 10, 2014 | Lire en français

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!

Automatically translated using artificial intelligence technology (Note that only the original version is binding) > find out more.

    A  |  A

    8. Frequently asked questions

    Why use a visual construction set to express latent needs?

    Simply verbalizing needs is not enough to validate them. The LSP method and its bricks make it possible to visually measure customer satisfaction, and to verify that the satisfaction level has been reached.

    Why this LSP business game rather than a computerized "serious game", or a more traditional brainstorming-type creativity method?

    With the LEGO® SERIOUS PLAY® methodology, all participants are present in the same place, motivated and committed to innovate collectively, thanks to 3D constructions with their hands, modifiable in real time, which they share in metaphorical narratives. Through our gestures, we unconsciously enhance our intellectual capacities.

    What types of imagination does this methodology rely on?

    ...

    You do not have access to this resource.

    Exclusive to subscribers. 97% yet to be discovered!

    You do not have access to this resource.
    Click here to request your free trial access!

    Already subscribed? Log in!


    The Ultimate Scientific and Technical Reference

    A Comprehensive Knowledge Base, with over 1,200 authors and 100 scientific advisors
    + More than 10,000 articles and 1,000 how-to sheets, over 800 new or updated articles every year
    From design to prototyping, right through to industrialization, the reference for securing the development of your industrial projects

    This article is included in

    Management and innovation engineering

    This offer includes:

    Knowledge Base

    Updated and enriched with articles validated by our scientific committees

    Services

    A set of exclusive tools to complement the resources

    Practical Path

    Operational and didactic, to guarantee the acquisition of transversal skills

    Doc & Quiz

    Interactive articles with quizzes, for constructive reading

    Subscribe now!

    Ongoing reading
    Frequently asked questions