Our advice
Continuous innovation in your sector/company
Practical sheet REF: FIC0305 V1
Our advice
Continuous innovation in your sector/company

Author : Michel GUIGA

Publication date: August 10, 2011 | Lire en français

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7. Our advice

Toyota pioneered continuous innovation in consumer goods with the Prius. Toyota has even shown that a succession of incremental innovations carried out on an ongoing basis can lead to a disruptive innovation that brings with it a strategic shift in an entire industrial sector.

I invite you to re-read the TPDS book – Toyota Product Development System.

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