Abbreviations and acronyms
Create an impactful narrative structure to better captivate your audience
Practical sheet REF: FIC1871 V1
Abbreviations and acronyms
Create an impactful narrative structure to better captivate your audience

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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10. Abbreviations and acronyms

  • AIDA: Attention – interest – desire – action

  • TED: Technology – Entertainment – Design (international conference format)

  • USP: Unique Selling Proposition

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