2. Hook your audience from the very first seconds
A pitch is all about the first 30 seconds. It's where everything is decided: your perceived credibility, the attention you get, and even your audience's mental openness to what's to come. That's why your teaser is the centerpiece of your narrative. It must appeal, intrigue, create a link or dramatic tension. In short, it must make an impression.
2.1 Why openness is strategic
Your tagline:
sets the tone for your pitch;
captures attention in a moment of dispersion;
position your posture (committed, sincere, forceful) ;
creates emotion or identification;
causes a switch from passive...
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Hook your audience from the very first seconds
Building a clear, logical progression
Downloadable tools
ToolNarrative structure tool ( ...
Websites
TED offers short, inspiring, well-structured talks. A reference for understanding oral rhythm and narration.
Duarte is an expert in visual storytelling. The site is packed with advice and resources on structuring...
The Ultimate Scientific and Technical Reference
