Practical sheet | REF: FIC1871 V1

Create an impactful narrative structure to better captivate your audience

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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7. Our advice

7.1 Set the scene for your message

A structured pitch isn't enough if it doesn't convey a message. Give it a rhythm, a tone, an intention. Use simple narrative structures (see Step 1), strong hooks (Step 2) and targeted narrative levers (Step 4) to capture and hold attention right to the end.

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