Glossary
Create an impactful narrative structure to better captivate your audience
Practical sheet REF: FIC1871 V1
Glossary
Create an impactful narrative structure to better captivate your audience

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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11. Glossary

Hook

Opening sentence designed to capture attention from the very first seconds of a pitch.

Narrative structure

Logical, rhythmic organization of a speech around key stages (problem, solution, proof...).

Narrative leverage

Element of language used to make a speech more lively: narrative, cipher, analogy, tension, etc.

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