Practical sheet | REF: FIC1871 V1

Create an impactful narrative structure to better captivate your audience

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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1. Choosing the right pitch structure

A good pitch can't be improvised. It relies on structure. Not a rigid structure, but a logical framework that sets the pace, facilitates understanding and supports the argument. A good structure enables your audience to follow you effortlessly, to anticipate the sequence of events, and to retain the key messages.

In this first step, you'll discover the different narrative structures used in professional presentations, and learn how to choose the one that best suits your purpose, audience and pitch context.

1.1 Why structure your pitch?

Because good, poorly organized content quickly becomes confusing. A narrative structure allows you to :

  • Clarify your main message;

  • ...

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