1. Choosing the right pitch structure

A good pitch can't be improvised. It relies on structure. Not a rigid structure, but a logical framework that sets the pace, facilitates understanding and supports the argument. A good structure enables your audience to follow you effortlessly, to anticipate the sequence of events, and to retain the key messages.

In this first step, you'll discover the different narrative structures used in professional presentations, and learn how to choose the one that best suits your purpose, audience and pitch context.