4. Use compelling narrative levers
Structuring your speech is all very well. But to capture attention, you need to inject some life into it. This is the role of narrative levers, those little ingredients that transform a logical sequence into a captivating story. They play on emotion, identification, tension or surprise. Used correctly, they anchor your message in the memory and heart of your audience.
4.1 Why tell rather than explain?
Because the brain retains a story better than a logical argument.
Because a mental image is worth a thousand demonstrations.
Because emotion triggers adhesion.
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Use compelling narrative levers
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