Mistakes to avoid
Create an impactful narrative structure to better captivate your audience
Practical sheet REF: FIC1871 V1
Mistakes to avoid
Create an impactful narrative structure to better captivate your audience

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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8. Mistakes to avoid

8.1 Don't confuse logical structure with academic recitation

A structured pitch doesn't mean a mechanical one. If you follow a plot without embodiment, rhythm or emotion, you risk losing your audience. Don't just string together logical blocks: build a speech that's alive, embodied and coherent. Use illustration and training tools in particular to avoid this pitfall.

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8.2 Don't confuse structure with rigidity

Following a structure doesn't mean reciting an academic outline. Your pitch must remain...

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