1. Defining the customer and his values
ToolThe first six steps are graphically represented in the structure of the Kingman-Brundage blueprinting model (see graphic (Tool A 7-step method for designing a service: graphic representation )).
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Defining the customer and his values
Functional analysis of service offering
This method is based on analysis approaches, from the global representation of a service seen in the What's the point of evolving a product into a service?
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