7. Conveying Meaning
This means, at every moment:
being able to evoke, in the user, an emotional response linked to a sense of balance and well-being;
being able to convey to others the expression of a personal imprint, reflecting or complementing a personality.
This semiological function is defined in two ways:
first, the built environment must satisfy the end user in terms of its proportions, forms, and materials, while meeting strictly functional expectations;
but the built environment also contributes to the brand image: that of its user. This relationship with others is a matter of self-esteem.
It is therefore evident that the passage...
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Conveying Meaning
Conclusion: A First Step
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