3. Leadership

3.1 What the standard says

At all levels, management sets the purpose and direction, and creates the conditions in which staff are involved in achieving the organization's quality objectives.

3.2 Why this principle?

Without a pilot, without a roadmap, the plane won't reach its destination. The same applies to a company: management must define the meaning (vision and mission) of the company, and align strategy, objectives and processes with this vision. It is management that must guarantee the...