3. Forming a group

VA is a team effort that requires a multidisciplinary group with knowledge of the product, and in particular :

• its market, its customers and their needs, its competitors ;

• the technologies envisaged to achieve it ;

• how it will be installed, commissioned, maintained and serviced;

• how it will be used;

• the environment in which it will be used.

Designate a facilitator, but don't let him or her be the applicant or the project manager. Choose someone who :

• knows the VA method;

• knows how to lead a group;

• is neutral and benevolent.