7. Communicate the results, communicate the approach!
Communicating the results obtained and the approach taken means that you have to supervise the entire process.
You then enter a logic of continuous improvement of the effectiveness of your watch.
7.1 Communicate: stimulate the creativity of steering committees
Select the key information you want to communicate: "The film's title".
Collectively define the criteria for selecting the key information to be communicated: "and if I were the customer, what would I want to know first?
Define the format: appointments, alerts, intranet, CSR, newsletters, posters... You can also create a "Breakfast" type event to promote the results and process of monitoring (raising awareness of the monitoring...
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Communicate the results, communicate the approach!
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Bibliography
Also in our database
Bibliography
Anderruthy, JN, (2009), Techniques de veille et e-réputation – How to exploit Internet tools? Editions ENI.
Basset, H., STUART, D., SILBER, D. (2012) From Science 2.0 to Pharma 3.0. Chandos Publishing.
Delengaigne, X. (2012) Organiser sa veille sur internet : Au-delà de Google... Outils et astuces pour le professionnel . Eyrolles,...
Websites
Groupement Français de l’Industrie de l’Information (GFII)
Click on the "Publications" tab, then select "New uses for monitoring: 5 emerging practices".
Commission nationale de l’informatique et des libertés
Website of the French supervisory authority for personal...
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