4. How do you go from developing a proposal to a validated definition of business intelligence?

4.1 From definition to success indicators

Submit this proposal, ask for feedback, adjust the scope by being pragmatic and realistic.

• Make commitments where you know you immediately have the resources (professionals, sources, tools, minimum logistics...) to start the process and show potentially interesting results within a short timeframe.

• Define deadlines; your monitoring project calendar includes known events, assumed events such as a competitor's product launch, communication campaigns, dates for feedback to...