Practical sheet | REF: FIC1274 V1

Deploying business intelligence: what's at stake and what methods should be used?

Author: Sophie LAFOURCADE

Publication date: June 10, 2014 | Lire en français

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3. What's involved in the consultation phase?

Using an interview grid (to be co-constructed with intelligence professionals, open and closed questions, see Rethinking the notion of intelligence "customers" [FIC 1019] ), you will consult decision-makers as well as experts from your company's various business lines.

You'll also be able to make suggestions based on your own observations, as well as an analysis of the requests you receive, your readings, the conferences you attend, and changes in web content...

Ask the question: what is the concrete purpose of monitoring?...

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