6. Assess the potential of ideas

The aim of this stage is to determine the eco-innovative character of each idea.

Recommended duration: 1 to 3 hours.

The idea evaluation phase is essential in creativity processes. So, at the end of the idea generation phase, the group must evaluate all these ideas. To this end, MID proposes four evaluation criteria:

• two criteria directly related to the environmental and societal character of the idea;

• two criteria characterizing the innovative nature of the idea.

Each criterion has four possible scores, from 0 (lowest score) to 4.